Media Makes Space for Children’s Health and Nutrition

India World Foundation-UNICEF spin-off partnership to create visibility on children’s health and nutrition

In India, 54 million children under-five years of age are victims of stunting, which accounts for 33 percent of the world’s stunted children. Malnutrition, one of the critical reasons for stunting in children and contributing to the large number of child deaths in the country, has largely remained unrecognized, despite its gravity. Considering the need to create awareness and understanding on the adverse impact of malnutrition on children’s growth, UNICEF, in collaboration with Ministry of Women and Child Development (MWCD), initiated a National Nutrition Campaign in 2011.

Under this initiative, UNICEF developed a four episode Poshan video series in 18 Indian languages focusing on health and nutrition status of pregnant women and children under two, breastfeeding and importance of balanced diet and simple changes in nutritional care and practices for notably enhancing nutrition levels. For disseminating the videos digitally, it collaborated with Indian Academy of Pediatrics (IAP) and Vodafone India, and launched a public-private partnership – IAP HealthPhone, for leveraging the reach of mobile phones. 

In a bid to step up its advocacy efforts, UNICEF has partnered with India World Foundation (IWF) for implementing a four month project (September-December 2015) aimed at expanding visibility on the issues related to children’s health and nutrition. IWF has been identified, considering its wide advocacy experience and its reach among the media, academia and senior government officials. Under this project, IWF will provide:

  • Media and web space on the subject of nutrition and the IAP HealthPhone in the form of news, articles and editorials, for publishing in the national dailies and stories, which will be put up on its website,
  • Support in the telecast of health news shows / talk shows on national channels on the nutrition initiatives / campaign,
  • Support in organizing a Round-Table Conference on the issue of health and nutrition, with an aim to generate media attention and capacity building of participants on nutrition.    

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